Trevor A. Edwards
Born: November 28, 1962, London, England,
Position: former President, NIKE Brand,
Company: NIKE Inc.,
Industry: Apparel, Accessories,
Country: United States
Trevor A. Edwards, former President of the NIKE Brand. He resigned from his position in August 2018.
Mr. Edwards was responsible for leading all category and geographic business units, the Jordan Brand and Action Sports, which includes Hurley International LLC, Digital Sport and brand management throughout the world as well as leading NIKE's wholesale, retail and e-commerce operations.
Mr. Edwards was previously Global Brand & Category Management Executive Vice President, where he was responsible for helping to drive the NIKE Brand growth strategy by leading its category business units globally.
Mr. Edwards joined the company in 1992 as a Regional Marketing Manager and has held senior marketing positions in the Americas, the Europe/Middle East/Africa region, the U.S. and Global Brand Management. Mr. Edwards has led some of the brand’s most significant break-through innovations, including spearheading the creation of Nike+, a revolutionary sports training experience that connects digitally enabled footwear with digital services. He has also helped transform the digital landscape and position Nike as a leader by using social media to connect with consumers globally.
Mr. Edwards earned a BA, business, 1984 and MBA, international marketing and finance, 1989 from Baruch College.
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