How Tracee Ellis Ross Disrupted the Hair Care Industry With Pattern

If you've got curly or coily hair, you're likely well-acquainted with the struggle of finding the perfect hair products to complement your unique texture and type. The quest for the right solution often involves years of experimentation with various brands, formulas, and ingredients, often culminating in the frustrating experience of dealing with dry, frizzy, or damaged locks. This journey can leave you feeling disheartened, disappointed, or even self-conscious about your natural hair.

But remember, you're not alone in this journey. The multi-talented Tracee Ellis Ross, celebrated actor and entrepreneur, intimately understands the challenges you face. She's been on her own personal hair care odyssey since childhood, wrestling with the same hurdles and difficulties as you. Ross has emerged as a natural hair icon, particularly through her roles in popular TV series like "Girlfriends" and "Black-ish," where she flaunted her gorgeous curls and coils on screen.

Empowered by her shared experiences with you and countless others, she embarked on a mission to create "Pattern," a revolutionary hair care brand tailored exclusively for those with curly and coily hair. Pattern isn't just another collection of hair products; it's a movement and a supportive community, encouraging women to embrace their natural hair and express their authentic selves.

Pattern emerged from Ross's decade-long vision and determination to revolutionize the hair care industry, addressing the glaring gap for products designed specifically for textured hair. Her initial pitch in 2008 was met with skepticism and resistance from an industry that struggled to grasp the significance of her vision. Yet, Ross persevered, stepping into the role of CEO to bring her dream to life with unwavering passion.

In 2019, Pattern was born with just four individuals, including Ross, on board. Today, it boasts a team of 30 dedicated employees and offers a diverse range of 50 products and accessories, spanning from shampoo, conditioner, gel, and oil to brushes, combs, picks, dryers, and more. These products cater comprehensively to the needs of curly and coily hair, addressing issues ranging from hydration to definition to styling. What's more, they're designed to be accessible, affordable, and inclusive, ensuring that everyone can enjoy the benefits.

Pattern has not only risen as a leader in its niche but also as a socially-conscious venture, actively supporting a variety of causes and initiatives related to women's empowerment, social justice, and environmental sustainability, among others. Beyond its products, Pattern has cultivated a vibrant community of individuals with curly and coily hair who eagerly share their stories, tips, and sources of inspiration across social media and other platforms.

Pattern is far more than just a brand. It embodies Tracee Ellis Ross's personal journey and visionary outlook. It stands as a testament to her unwavering courage, determination, and innovation. Most importantly, it extends an open invitation to every woman with curly and coily hair, urging them to join in the celebration of their natural beauty and individuality.