Walmart to Acquire Vizio in $2.3 Billion Deal

In a move that will shake up the advertising industry, Walmart has announced plans to acquire Vizio for $2.3 billion. This deal will give Walmart access to Vizio's SmartCast operating system, which allows users to stream free ad-supported content. This is a major boost for Walmart's growing ad business, as it will allow the company to reach millions of new viewers.

The acquisition of Vizio is part of Walmart's broader strategy to compete with Amazon, which has a dominant position in the online advertising market. Walmart has been investing heavily in its ad business in recent years, and the acquisition of Vizio is a major step forward in its efforts to close the gap with Amazon.

The deal is expected to close in the second half of 2024. Once it is finalized, Walmart will have access to Vizio's data on millions of users, which it can use to target advertising more effectively. Walmart will also be able to leverage Vizio's SmartCast platform to develop new advertising products and services.

The acquisition of Vizio is a major win for Walmart, and it is sure to have a significant impact on the advertising industry. With its vast resources and growing ad business, Walmart is now a major player in the market, and it is a force to be reckoned with.