Sean "P. Diddy" Combs hires new top gun for womenswear

King hustler P. Diddy Combs announced that Jenny La Fata has taken over from Max Wilson as the vice president of Sean John womenswear. Combs plans to press forward until he wins the CFDA award for women's. Combs who won the CFDA for his menswear last year will introduce his first womens line this summer.

In Jenny La Fata Combs has found someone who understands his vision and what he wants to achieve. "There's not a lot of people who I'm going to entrust one of the most anticipated launches in a long time to," he said. "You have to have a creative fit and when you find that, it's a great day and there's a lot of stress released. Look at her, She's sporty, street and sexy. The Sean John woman really thinks the paparazzi is out to take her picture at every moment when she's walking down the street. Even if she doesn't have the platinum record out, she believes the paparazzi wants her picture and she dresses for it. She's got to combine street and sophistication and that's an art."