Sean John Underwear Taps Nelly as New Spokesmodel

Sean John Underwear has hired hip-hop artist Nelly as its new celebrity spokesmodel, the company said Monday.

Sean "Diddy" Combs said, "I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let's be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family."

The first campaign features Nelly donning the Fall collection of underwear basics and loungewear.

The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles.

Nelly said, "I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it."

Although he is the first spokesmodel for this category, Nelly follows a long list of past and present celebrity models for the Sean John brand including Dwayne Wade, Nas, Snoop Dog, Lil' Wayne, Penelope Cruz, Cassie, and Lauren London.

The Sean John Underwear, Sleepwear and Loungewear collection includes the core silhouettes as well as signature styles in luxury fabrics. Styles will include briefs, boxer-briefs, boxers, undershirts, pajamas and robes, among others.

With annual retail sales in the United States of over $525 million, Sean John is sold in better department and specialty stores across the country, as well as select retailers around the world.