Rocawear launches new ad campaign for autumn/winter 2005

Rocawear the clothing company that’s co-owned by Damon Dash, Jay Z and clothing manufacturer the Comet Group is lunching a new Rocawear ad campaign for both men and women's wear for autumn/winter 2005.

The campaign will feature a bevy of stars in a new ad campaign which will feature co-founder Jay Z as the central character for both the men's and women’s wear lines, which will be released worldwide next month.

The ads are seen as a way to reinvigorate the clothing line which has began to loose some of its luster.

Other celebrities who have endorsed Rocawear include, Victoria Beckham (Posh sp!ce), Stacey Dash (model sister of Damon Dash), and Naomi Campbell.

Most recently, co-founder, Damon Dash left Rocawear Clothing to focus on his other ventures which include State Property clothing line, Team Roc, Pro Keds and the Dame Dash collection.