Rocaware Expands to China

Iconix Brand Group, Inc., today announced that is continuing its expansion plans with the development of its Rocawear brand in Greater China.

Rocawear men's and women's products in Greater China will be manufactured and distribute by Bosideng, an established apparel company in the People's Republic of China. Bosideng plans to open over 300 Rocawear free-standing stores and shop-in-shop concepts within the next three years.

Shawn "Jay-Z" Carter, Co-founder, Rocawear, commented, "When Iconix purchased the Rocawear trademark two years ago, Neil Cole and I made a commitment to building Rocawear into a global lifestyle brand. Our expansion into China is a validation of our joint efforts to bring an authentic interpretation of American fashion to young people around the world."

Veronica Chou, President of Iconix China stated, "We are pleased to partner with Bosideng to grow the Rocawear brand in China. Bosideng is a leader in their field and we are certain in Bosideng's ability to utilize their supply chain management and extensive distribution networks to quickly position Rocawear in the Chinese market."

Rocawear is a lifestyle brand with a wide range of customers and categories including men's and women's sportswear, footwear, outerwear, handbags, belts, loungewear, headwear, jewelry, sunglasses and children's clothing. Since its inception in 1999, its appeal has expanded beyond national borders to become a brand of international significance with annual retail sales of over $700 million.

Gao Dekang, Chairman of Bosideng said, "Our strong retail networks promise to bring the Rocawear brand and it's highly sought after designs to the Chinese customer. We are delighted to partner with Iconix China on this exciting new venture to develop the Rocawear brand."

Iconix China, formed in September 2008 and based in Hong Kong, was established to develop and expand the Iconix portfolio of brands, CANDIE'S, BONGO, BADGLEY MISCHKA, JOE BOXER, RAMPAGE, MUDD, LONDON FOG, MOSSIMO, OCEAN PACIFIC, DANSKIN, ROCA WEAR, CANNON, ROYAL VELVET, FIELDCREST, CHARISMA, STARTER and WAVERLY in Greater China.

SOURCE Iconix Brand Group, Inc.