Nelly Partners With ZizZazz Explosive Energy Mix

Grammy-award winning artist Nelly has joined the ownership team of the energy drink mix ZizZazz.

Nelly will be the new face of the energy mix which has rolled out across the U.S. and is continuing to expand to new markets.

"I'm excited to partner with ZizZazz -- the drink mix helps my energy stay high during rehearsals and performances as I gear up for the release of Brass Knuckles," said Nelly. "I didn't want to just endorse it; I wanted to be part of the growth of the company. ZizZazz is a product that definitely fits my lifestyle -- I can throw a few in my bag, grab a bottle of water and I'm set."

As the first high-profile name attached to the brand, Nelly's support of the product and continuous popularity as an artist will allow ZizZazz to continue its growth at a more rapid rate. As an owner, Nelly will appear in television commercials, become the voice of radio advertising for the energy drink mix and will be a spokesperson for the product participating in press and appearances throughout the coming months.

Nelly has sold more than 30 million copies worldwide of his four previous studio albums. In addition to being a successful musician, Nelly hit the silver screen in the remake of "The Longest Yard" in addition to acting as executive producer for the film's soundtrack; is founder and CEO of record label, Derrty Entertainment; has launched two successful clothing labels, Apple Bottoms and Vokal; is a co-owner of the NBA's Charlotte Bobcats as well as a noted philanthropist having founded two charitable organizations, Jes Us 4 Jackie and 4 Sho 4 Kids.