Morgan Freeman and Intel Announce Feature Film Broadband Premiere on INTEL® VIIV™ Technology-Based PCs
ClickStar, Inc., a digital entertainment venture founded by Revelations Entertainment the production company headed by Freeman and business partner Lori McCreary, with investment from Intel Corporation, will release its first feature film, “10 Items Or Less,†starring Morgan Freeman and Paz Vega (“Spanglishâ€) this year. The movie will be the first release by a major Holliwood production company to be downloadable on the Internet two weeks after its theatrical release.
Intel President and CEO Paul Otellini made the announcement during his afternoon keynote at the 2006 Consumer Electronic Show. As a strong endorsement for this ground breaking service, Otellini, Freeman and ClickStar Chairman Lori McCreary were joined by Hollywood filmmakers Danny DeVito, Tom Shadyac, Tom Hanks and Brad Silberling.
“The announcement of ‘10 Items or Less’ and the plan to deliver it through the broadband into the living room just weeks after the movie’s theatrical release marks a key milestone in the vision we outlined just two short years ago at CES,†said Otellini. “We are excited to bring this vision to reality – and even more committed to making premium, first-run content available to consumers in the comfort of their own digital home theaters.â€
Freeman said, “Our collaboration with Intel continues to grow, and ClickStar with Viiv technology offers a huge opportunity for filmmakers to reach audiences worldwide. With ‘10 items or less’ and ClickStar’s service, we can now offer film fans a choice – watch it in the theatre or anytime they want in the comfort of their home.†Brad Silberling said, “For those who won’t make it to a movie theater, it’s a chance to enjoy a uniquely intimate viewing experience - an experience that’s as intimate as the story itself.â€
“10 Items or Less†is a co-production between Reveal Entertainment and Revelations Entertainment and will be produced by McCreary, Silberling and Julie Lynn. The film begins shooting next month in Los Angeles.
Danny DeVito and Tom Hanks, who appeared with Freeman as part of Otellini's keynote, said they will participate in ClickStar projects in some fashion. Many other artists will join, too.
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