Marques Brownlee Joins The Ridge as Executive Board Member, Equity Investor, and Chief Creative Partner

Marques Brownlee (MKBHD), one of YouTube's most influential tech personalities, is joining The Ridge as an Executive Board Member, Equity Investor, and Chief Creative Partner.

Brownlee will bring his deep knowledge of tech and consumer products to Ridge. He plans to guide the brand's strategy and create limited-edition wallet and accessory collections, the first launching in April 2024.

In his statement, Brownlee emphasizes the potential of this partnership: "Honestly they're the perfect partner to start making actual products. Big and experienced enough to have the manufacturing expertise to turn ideas into reality BUT not too big that they're unwilling to listen and be nimble."

This partnership builds on an existing relationship. Brownlee has been a vocal supporter of Ridge products since 2020. This investment positions him to shape the brand alongside Ridge's commitment to high-quality, functional designs.

The tech personality also hints at his creative ambitions: "I have a lot of product ideas, and together we're going to actually make them happen."

Beyond his personal career move, MKBHD sees this collaboration as a promising sign for creators: "Also on this crazy journey as a creator I've been lucky enough to open doors along the way, and this feels like a great signal for future creators to be able to do the same."

"Marques has built a brand on high standards and authenticity, which aligns perfectly with Ridge's commitment to creating quality products...," said Sean Frank, Ridge CEO. "...we're incredibly honored to have him take on a greater role in our next chapter.”

This partnership has the potential to shake things up in the product design world. The Ridge is known for its functional, minimalist wallets and everyday carry items. Brownlee's influence and design-focused reviews could lead to a new generation of innovative, well-thought-out products.

He closes his post with the promise, "Welcome to the beginning of the next era of everyday carry. Stay tuned."