Master P Celebrates 1 Million Customers Milestone for his Sneaker Brand

Percy "Master P" Miller, the serial entrepreneur and master marketer known best for founding No Limits Records, is celebrating reaching 1 million customers for his sneaker brand Moneyatti.

Why it matters: 

Master P has made his mark in the music business. Now he's taking that formula he used to sell records to the sneaker game.

Details:

 In an Instagram post celebrating the milestone, Master P says, "We have reached 1 Million Customers in our database. Salute to the Unique Trendsetters! Thank you for supporting our Brand and Movement. The more we make, the more we give."

• Master P declared TODAY IS NATIONAL MONEYATTI DAY! He asked his customers to “Post up videos or pics with your shoes or clothing. We are celebrating our customers!.”
• He will touch on a range of topics, from policing to minimum wage, using research to make his arguments.
• The show will debut on Friday, exclusively to paid subscribers of the Daily Wire.

The big picture: 

Master P’s Moneyatti sneaker brand now has a 1 million customer database.