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Gucci World's Most Desirable Luxury Brand

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Gucci, top the lists of the most desirable luxury brand according to an online survey conducted late last year.

Gucci, top the lists of the most desirable luxury brands according to an online survey conducted late last year by The Nielsen Company. The survey asked 25,000 consumers in 48 countries, which luxury brand they would buy if money were no object.

The survey also found that people in emerging markets were more likely to buy luxury items. North America's were the least interested in luxury brands.

Gucci, which operates 233 stores worldwide, is a part of the Gucci Group, which is owned by Paris, France based holding company PPR.

Source: Forbes.com

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