GM, Jay-Z Collaborate on Yukon Denali Concept
Jay-Z and General Motors are teaming up to bring style to the SUV market. Jay-Z was one of many celebrities the automaker invited to escort new vehicles down a brightly lit catwalk inside a massive tent at the North American International Auto Show.
According to reports, the music mogul emerged from a concept GMC Yukon Denali SUV on stage Saturday during a celebrity-filled party thrown by General Motors Corp. on the eve of media previews for the North American International Auto Show.
Jay-Z, worked with the company's global color studio for the past two years to create a reflective blue color (Jay-Z Blue) for the Yukon Denali Concept.
"Hopefully I'll be able to drive one of them out of here tonight," he said.
Among the celebrities in attendance were Carmen Electra, Jennifer Hudson, Vivica A. Fox, Rosie Perez, Christian Slater, Mario Lopez and Nick Lachey
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