Dr. Dre to Launch Beverage Joint Venture

The partnership's first premium beverages will be a super premium cognac selection, followed by a unique new to market sparkling vodka (which is now being crafted).  Drinks Americas and Dr. Dre also plan to enter the growing imported premium tequila category.

This marks the first time an iconic artist has partnered directly with a beverage company in an equity arrangement to jointly develop and market products.

"I'm always down for a new challenge," said Dr. Dre. "When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I'm going to put the best product out there, because that's what I do."

The partnership will be the latest in Dr. Dre's successful business ventures, which include his eleven-year old record company, Aftermath Entertainment, with artists including Eminem and 50 Cent, and his recently announced film production company, Crucial Films.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's award winning Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters. Drinks Americas recently formed a joint venture with Universal Music's Interscope, Geffen, A&M Records to develop and market beverage products.