Damon Dash has signed a licensing agreement for PRO-Keds sneakers
The Stride Rite Corporation has signed a licensing agreement with Damon Dash.
The agreement will give the CEO of Rocawear clothing , the rights to distribute footwear under the PRO-Keds brand.The line will be under Dash's management from January 2005.
Dash said: "It's a sneaker that's been around for years and stands the test of time and trends. I am looking forward to building PRO-Keds as we continually invent creative ways to extend our brands across all ages and ethnicities."
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