Byron Lewis, Chairman, UniWorld, on Minority Recruitment and Retention

UniWorld Group was founded 41 years ago, a time when minorities were not represented in a positive manner in mainstream media. Nor were there people of color in decision-making positions at the major Fortune 500 companies or at Madison Avenue advertising agencies. Centuries of negative and stereotypical portrayals of minorities had severely damaged minority and mainstream audiences alike.

During the late 1960s and '70s, the federal government initiated a series of Affirmative Action mandates for major corporations and communications companies to hire minorities to help offset these negative social conditions.

However, minority recruiting and retention practices have diminished greatly since then. The recent Madison Avenue Project's survey of minority employment in the advertising industry, for instance, concluded that African Americans are often excluded from "general-market" agencies and find work only in shops specializing in "ethnic markets." 

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