50 Cent to headline Vivendi Universal Games 2005 Electronic Entertainment Expo Product Line-Up

Vivendi Universal Games (VU Games) today announced its multi-platform product line-up for the 2005 Electronic Entertainment Expo (E3). Multi-platinum global hip hop sensation 50 Cent will lend his voice, likeness and music to Sierra Entertainment's upcoming 50 Cent: Bulletproof, which will debut at E3 behind closed doors.

"VU Games' strategy of releasing fewer games of higher quality based on bigger, better franchises is clearly reflected in our E3 line-up for 2005," said Bruce Hack, CEO of VU Games. "We are thrilled to debut 50 Cent: Bulletproof and Scarface: The World is Yours, which will be a first look for both titles."

In 50 Cent: Bulletproof, 50 Cent gets caught in a web of corruption, double-crosses, and shady deals that lead him on a bloody path through New York's drug underworld. Teaming up with his G Unit crew, 50 Cent takes on the most dangerous crime families in the city, uncovering an international conspiracy with devastating implications. 50 Cent: Bulletproof is more than a game, it's a celebration of everything 50. The music, the lifestyle and the gritty look at urban life all come together to create a unique entertainment experience never seen before.

50 Cent: Bulletproof will feature new songs from 50 Cent recorded exclusively for the game, music from Get Rich or Die Tryin', The Massacre, and the soundtrack for his upcoming movie, as well as more than a dozen 50 Cent and G Unit videos along with new original hot beats and scoring from Sha Money XL (G Unit Exec Producer).

In addition, the game will offer a sound studio mode in which gamers can mix and match new original freestyles by 50 Cent with new beats straight from the G Unit camp. 50 Cent: Bulletproof is scheduled for release in Fall 2005 for the PlayStation®2 computer entertainment system, Xbox® video game and entertainment system from Microsoft, and in Spring 2006 for the PSP(TM) portable entertainment system.

G-Unit, the urban brand founded by 50 Cent recently expanded its relationship with mobile media company Zingy to create a series of games based on G-Unit artists including Lloyd Banks, Young Buck and Tony Yayo.

Zingy is the exclusive distributor of 50 Cent voice ringtones, ringback tones, voicemail greetings, wallpapers and video ringtones.